Terms & Conditions.

1.1. Monthly recurring fees (retainer, subscriptions or recurring service fees) are due between the 1st and 5th day of each calendar month.

1.2. In the event of late or non-payment, GlideUp reserves the right to suspend or stop all services and withhold deliverables until outstanding invoices are paid in full. Suspension will not relieve the Client of payment obligations for services rendered.

1.3. Unless otherwise stated in the SOW, GlideUp may charge interest or a late fee on overdue amounts at a rate set out in the SOW or as permitted by law.

2.1. All prices stated by GlideUp are exclusive of GST and any other applicable taxes. GST and other statutory levies, when applicable, will be charged in addition to the quoted fees and invoiced accordingly.

2.2. Where applicable, GlideUp will issue GST-compliant invoices and comply with e-invoicing and tax reporting obligations.

3.1. Ad budgets and GlideUp's monthly retainer are separate payments. The Client is responsible for the payment of ad budgets in addition to GlideUp's fees.

3.2. By default, Client will transfer ad budgets to GlideUp's dedicated bank account; 18% GST will be applicable on any services/fees where required. GlideUp will, on a quarterly basis, provide records generated by the advertising platform showing spend and transaction details (where available).

3.3. If permitted and agreed in writing, the Client may pay the ad budget directly to the advertising platform when requested by GlideUp.

3.4. If the Client uses multiple ad accounts without notifying GlideUp or without GlideUp's prior approval, GlideUp will not be responsible for reconciliations, fund-management reporting, or discrepancies arising from such undisclosed accounts.

4.1. All delivery dates and timelines provided by GlideUp are estimates only and subject to change based on scope, approvals, third-party delays, or unforeseen circumstances.

4.2. GlideUp will use commercially reasonable efforts to meet estimated timelines but shall not be liable for delays or penalties arising from missed estimated delivery dates.

5.1. GlideUp may offer a one-week trial of specified services at 10% of the monthly billing amount (or as set out in the SOW).

5.2. The trial fee is non-refundable. If the Client considers the trial results unsatisfactory, GlideUp is not liable for outcomes, and no refund of the trial fee will be provided. Any further engagement will be governed by regular fees and the terms of the SOW.

6.1. Marketing results (including but not limited to impressions, leads, rankings, conversions, revenue) depend on many external factors. GlideUp provides services using reasonable skill and care but does not guarantee specific results or outcomes.

6.2. If the Client is unsatisfied with results, GlideUp will discuss remedies in good faith; however, GlideUp remains entitled to receive all fees due under the Agreement. Dissatisfaction with results is not a valid basis for withholding payment.

7.1. For website development projects, unless otherwise agreed, the Client shall pay 30% in advance as a project initiation fee and 70% upon delivery or prior to the website launch.

7.2. If the Client fails to pay any due amount at delivery, GlideUp reserves the right to hold the website launch or deployment until payment is received. GlideUp is not responsible for losses resulting from delayed launches due to non-payment.

8.1. Where GlideUp purchases or provisions a domain name, web hosting, or proprietary code on behalf of the Client, GlideUp shall retain ownership and control of those assets until all agreed project fees and transfer fees (if any) have been paid in full and a written transfer instruction is executed.

8.2. Upon full payment and completion of any agreed transfer conditions, GlideUp will initiate transfer of domain, hosting credentials or source code ownership subject to platform/registrar rules and any additional transfer fees.

8.3. GlideUp retains all rights to any pre-existing intellectual property, templates, frameworks, development tools and secure code used in delivering services unless a separate written agreement (and buyout fee where applicable) provides otherwise. Client will be granted a non-exclusive license to use deliverables for the permitted purpose described in the SOW.

9.1. GlideUp will provide a 30-day warranty period from the date of website delivery for bug fixes and issue resolution arising from GlideUp's work, provided the Client has implemented GlideUp's recommended environment and security settings.

9.2. If the Client has not purchased GlideUp's yearly website maintenance plan or other maintenance agreement, GlideUp is not responsible for any errors, viruses, security breaches, performance issues or other problems that occur after the initial 30-day warranty period. Post-warranty support, updates, security patches and emergency fixes will be available under a separate paid maintenance agreement.

10.1. The Client warrants that any content, materials, images, data, or information provided to GlideUp are lawful and do not infringe third-party rights.

10.2. GlideUp will not be responsible for content that is unlawful, pornographic, defamatory, or otherwise prohibited. If GlideUp reasonably believes the Client-supplied content may violate laws, platform policies, or these Terms, GlideUp may suspend or refuse to publish it. The Client shall indemnify GlideUp against any claims, losses, liabilities, costs or damages arising from such content.

11.1. GlideUp will provide reporting as agreed in the SOW. Reporting accuracy depends on truthfulness of account access, platform permissions and consolidated access to ad accounts.

11.2. If the Client operates additional ad accounts or payment methods without GlideUp's knowledge, GlideUp cannot guarantee comprehensive fund-management reports or reconciliations for those undisclosed accounts.

12.1. Retainers, setup fees, trial fees (as noted in clause 5), and payments for third-party ad spend are generally non-refundable unless otherwise specified in the SOW.

12.2. Cancellation terms and any prorated refunds (if any) will be set out in the SOW.

13.1. GlideUp may suspend services immediately for non-payment, breach of these Terms, illegal activity, or material risk to GlideUp or third parties. Suspension does not waive any accrued payment obligations.

13.2. Either party may terminate for material breach if the breach is not cured within thirty (30) days of written notice (or such other period set out in the SOW).

14.1. The Client indemnifies GlideUp against claims arising from Client-supplied content, misuse of deliverables, or violation of applicable laws.

14.2. GlideUp's aggregate liability for any claim will be limited to the total fees paid by the Client for the specific SOW in the six (6) months preceding the claim (subject to any statutory exceptions). GlideUp will not be liable for indirect, special, incidental or consequential damages.

15.1. Campaigns and content are subject to third-party platform policies (e.g., Google, Meta) and applicable laws. GlideUp will make reasonable efforts to comply, but GlideUp is not responsible for enforcement actions, account suspensions or policy changes by platforms. The Client agrees to indemnify GlideUp for losses resulting from content the Client insists on publishing in breach of platform rules or law.

16.1. These Terms form part of the agreement between the parties and are supplemented by the SOW, proposal or other written agreement. In case of conflict, the SOW controls.

16.2. Governing Law & Dispute Resolution: These Terms are governed by the laws of India. Disputes will first be escalated to senior representatives and, if unresolved, will be finally resolved by arbitration under the Arbitration and Conciliation Act, 1996, with the seat of arbitration at Delhi.

16.3. Severability: If any provision is held invalid, the remaining provisions remain in effect.

16.4. Amendment: Any change must be in writing and signed by authorized representatives of both parties.

By engaging GlideUp's services, accepting a proposal, or paying an invoice, the Client acknowledges and agrees to these Terms & Conditions.